This satisfies both the dancer and the marketer inside me.
This is also a wonderful blog. You should definitely read more stuff.
In my last post Market Segmentation for Swing Dancing I promised I would write a future post going into a few venues and events that I think are good examples of businesses that have properly segmented their market.
Located in Southern California, Atomic Ballroom clearly defines it’s market segment in it’s mission statement on their website,
ATOMIC Ballroom’s mission is to create a dance community of all ages in Orange County by providing affordable, high-quality social dance instruction and events, where people will feel welcome and safe to learn the skill of dancing and to socialize with others who also value that skill.
It’s easy to infer from that statement that they have created a segment of individuals who prefer a family friendly and welcoming atmosphere in the Orange County area. This is important because they have zeroed in on a reasonable geographic location to draw their customer base for a local venue. In addition…
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